As the widely used social networking site Instagram turns 10 this year, we take a look at where Instagram started and how it has gone on to become a dominating tech player in the social media market.
Originally started by two Standford graduates, Kevin Systrom and Mike Krieger, it first launched in 2010 with an image posted of a dog and foot by Systrom. The dog in question was a stray in Mexico during a visit, and the featured foot was his girlfriends. Its grainy appearance hued by the dark edges of its filter epitomise what Instagram was for: finding a place for creativity in everyday life thanks to the rise of the mobile smartphone. Since then the founder has gone on to joke he might have ‘tried a little harder’ had he known that it would be the first photograph on the mega-popular social media giant that Instagram went on to become.
Instagram was barely a toddler and only 18 months old when it was acquired by Facebook in 2012 for an impressive price of $1 billion. The price tag was a talking point for many especially considering the young age of the company. For Instagram’s current 13 workers at the time, the news came as a relative surprise as their humble office migrated to Facebook’s famously large campus office site in California, USA. Facebook has since faced criticism for the acquisition and had to defend itself in the courts where it was accused of anti-competitive mergers and violation of trust laws amongst other tech giants, Google, Amazon and Apple.
Turning the big 1 – 0
Since its launch, Instagram has found a way into our daily lives – so much so that many agree they would be lost without it, and many others making their full income from the site. What started as a simple photo-sharing application has gone to become a site for commerce, activism, art, politics and more, with many people still engaging with the site’s primary mission to inspire creativity in its users.